Understanding your local customer mindset. A must.

When it comes to tailoring your multilingual content to engage your local customers and improve their buying experience, it is important to understand their mindset and take into consideration language and cultural nuances. Take advantage of our expertise and unmatched depth of resources to gain insight into your local customer experience and expectations that are invisible to most outsiders.

Every element of your business communications – from technical manuals, to website, e-commerce, marketing collaterals and multimedia – will read, feel, and work as if designed specifically for each local market.

Quality is in the air

When it comes to global content strategy and delivery, translation quality can save a company millions. The cost of offending your potential buyers with insensitive marketing messages can be high and lasting. And re-positioning only raises that cost. Even something as simple as using a number or a color in a culturally inappropriate way can derail product sales and compromise your brand identity.

At Connect Global we understand that quality is a complex game. Quality is a shared philosophy, a deeply rooted and pervasive attitude that drives our people and processes — from resource selection and qualification procedures right through to translation process, workflow automation, and language technology deployment by means of translation memories and terminology management. Quality assurance is not an exceptional benefit – it is an industry standard. And you have the right to expect measurable quality control standards.