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Internationalization

25 Июл

Posted at 10:28h in Digital Advertising, Digital Content, Digital Marketing, Global Content Delivery, Global Marketing Strategy, Globalization, Going Global, Internationalization, Multilingual Content, Technology Tuesday, Translation, Translation Technology by
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Most businesses rely on a highly-trained sales force to inform customers of features and benefits of buying a product. For many companies, it is inconceivable that customers would NOT encounter a sales person before a purchase. The reality is quite different. Trends in customer service...

25 Июл

Posted at 10:25h in Business, Digital Advertising, Digital Content, Digital Marketing, Global Content Delivery, Global Marketing Strategy, Globalization, Internationalization, Localization, Multilingual Content, Translation Technology, Uncategorized by
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Without a doubt, technology is changing the world. In the past, companies could slide by without globalization. The buyer was a known demographic with a set of buying behaviors, defined language barriers, and an identified cultural segmentation. Consumers of the past could be easily clearly recognized...

19 Окт

Posted at 20:01h in Business, Global Content Delivery, Globalization, Internationalization, Localization, Multilingual Content, Project Management, Translation, Uncategorized by
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Time. The elusive element that everyone needs more of every single day. Whether you are a busy translation and localization professional trying to manage people or projects, time management is likely the key to your success or failure. Almost every professional knows that sinking feeling in...

25 Июл

Posted at 09:04h in Digital Content, Digital Marketing, Global Marketing Strategy, Internationalization, Multilingual Content, Translation, Uncategorized by
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In our on-demand world of mobile marketing and social media reviews, a poorly translated blog or social media post can be disastrous to your brand. So…we translate our text into many different languages to encourage buyers to purchase. It’s the perfect plan right? Not really… there are many...

18 Июл

Posted at 09:02h in Digital Content, Digital Marketing, Global Marketing Strategy, Going Global, Internationalization, Multilingual Content, Translation, Uncategorized by
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Be honest.  Does your company really reach out to the global market with your marketing and sales materials? For many companies, global marketing means having a limited number of user based materials, like brochures or technical product pamphlets, translated into another language.  Often, companies cringe at...