As part of your global content strategy, you need to ensure every piece of content you choose for the process will provide the highest return on your investment.
As customers worldwide come to expect tailored, curated experiences, localization might be insufficient. Consider a transcreation process for the most high-impact and culturally sensitive content to connect with your audiences. Transcreation is becoming best practice in global marketing and advertising campaigns as advertisers seek to transcend the boundaries of culture and language. Transcreation takes into account images used within a creative message and ensures they are suitable for the local market. It’s just one way to address cultural, social, and linguistic sensitivity more deeply so customers are delighted in an even more natural, fluid way.
This requires a team of in-country creative and localization experts that re-create your message for a specific local market, adapting content according to all requirements and facets of customers wherever they work, buy, and live. At Connect Global, our professional linguists, translators, copywriters, and SMEs become your advisors that leverage their experience and creativity for the success of your products and services in the local market.