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Without a doubt, technology is changing the world. In the past, companies could slide by without globalization. The buyer was a known demographic with a set of buying behaviors, defined language barriers, and an identified cultural segmentation. Consumers of the past could be easily clearly recognized...

Be honest.  Does your company really reach out to the global market with your marketing and sales materials? For many companies, global marketing means having a limited number of user based materials, like brochures or technical product pamphlets, translated into another language.  Often, companies cringe at...

“Approximately 375 million people speak English around the world and there are more than 50 English speaking countries, where English is either the official or the primary language. It is the third most common primary language in the world (behind Mandarin Chinese and Spanish).” -...

In days past, companies that wanted to sell products or services in a global marketplace only had to create their marketing campaigns and advertising in English because everyone speaks English.  Right? Not quite – while many places through the world speak English in one form or...