transcreation Tag

FOR IMMEDIATE RELEASE Seattle, Washington (May 4, 2017) – Most global companies struggle to find the best way to distribute globalized content to their sales and marketing channels. Statistics suggest that a clear majority of buyers are more like to purchase a product if the website...

Most businesses rely on a highly-trained sales force to inform customers of features and benefits of buying a product. For many companies, it is inconceivable that customers would NOT encounter a sales person before a purchase. The reality is quite different. Trends in customer service...

Be honest.  Does your company really reach out to the global market with your marketing and sales materials? For many companies, global marketing means having a limited number of user based materials, like brochures or technical product pamphlets, translated into another language.  Often, companies cringe at...

“Approximately 375 million people speak English around the world and there are more than 50 English speaking countries, where English is either the official or the primary language. It is the third most common primary language in the world (behind Mandarin Chinese and Spanish).” -...