When developing your global content strategy, you need to ensure every piece of content you choose for the process will provide the optimal return on your investment.
As customers worldwide become more demanding and diverse, localization might be insufficient. When it comes to high impact and culturally sensitive content, a transcreation process should be used rather than standard translation. Increasingly, transcreation is used in global marketing and advertising campaigns as advertisers seek to transcend the boundaries of culture and language. Transcreation also takes into account images which are used within a creative message and ensures that they are suitable for the local target market. This helps to address cultural, social, and linguistic sensitivity more deeply and broadly so customers are delighted in an even more natural, fluid way.
This requires a team of in-country creative and localization experts that re-create your message for a specific local market, adapting content according to all requirements and facets of customers wherever they work, buy, and live. At CONNECT GLOBAL, our professional linguists, translators, copywriters, and SMEs become your advisors that leverage their experience and creativity for the success of your products and services in the local market place.