Translation Technology

Most businesses rely on a highly-trained sales force to inform customers of features and benefits of buying a product. For many companies, it is inconceivable that customers would NOT encounter a sales person before a purchase. The reality is quite different. Trends in customer service...

Without a doubt, technology is changing the world. In the past, companies could slide by without globalization. The buyer was a known demographic with a set of buying behaviors, defined language barriers, and an identified cultural segmentation. Consumers of the past could be easily clearly recognized...