Technology Tuesday

A few short years ago, people were concerned with how the advancements in technology and electronics would change their lives.  We worried about displacing workers with machinery as we started the second wave of the Industrial Revolution.  What if we told you that one day –...

There is a quote from Doctor Strange that says, “forget everything you think you know.” This might seem like an odd way to approach a new marketing strategy, but it is an important thing to remember about the Millennial market.  Traditional marketing campaigns and strategies will...

Most businesses rely on a highly-trained sales force to inform customers of features and benefits of buying a product. For many companies, it is inconceivable that customers would NOT encounter a sales person before a purchase. The reality is quite different. Trends in customer service...