Localization

A few short years ago, people were concerned with how the advancements in technology and electronics would change their lives.  We worried about displacing workers with machinery as we started the second wave of the Industrial Revolution.  What if we told you that one day –...

There is a quote from Doctor Strange that says, “forget everything you think you know.” This might seem like an odd way to approach a new marketing strategy, but it is an important thing to remember about the Millennial market.  Traditional marketing campaigns and strategies will...

Without a doubt, technology is changing the world. In the past, companies could slide by without globalization. The buyer was a known demographic with a set of buying behaviors, defined language barriers, and an identified cultural segmentation. Consumers of the past could be easily clearly recognized...

Time. The elusive element that everyone needs more of every single day. Whether you are a busy translation and localization professional trying to manage people or projects, time management is likely the key to your success or failure. Almost every professional knows that sinking feeling in...

“Approximately 375 million people speak English around the world and there are more than 50 English speaking countries, where English is either the official or the primary language. It is the third most common primary language in the world (behind Mandarin Chinese and Spanish).” -...

In days past, companies that wanted to sell products or services in a global marketplace only had to create their marketing campaigns and advertising in English because everyone speaks English.  Right? Not quite – while many places through the world speak English in one form or...