Global Marketing Strategy

A few short years ago, people were concerned with how the advancements in technology and electronics would change their lives.  We worried about displacing workers with machinery as we started the second wave of the Industrial Revolution.  What if we told you that one day –...

FOR IMMEDIATE RELEASE Seattle, Washington (May 4, 2017) – Most global companies struggle to find the best way to distribute globalized content to their sales and marketing channels. Statistics suggest that a clear majority of buyers are more like to purchase a product if the website...

There is a quote from Doctor Strange that says, “forget everything you think you know.” This might seem like an odd way to approach a new marketing strategy, but it is an important thing to remember about the Millennial market.  Traditional marketing campaigns and strategies will...

Most businesses rely on a highly-trained sales force to inform customers of features and benefits of buying a product. For many companies, it is inconceivable that customers would NOT encounter a sales person before a purchase. The reality is quite different. Trends in customer service...

Without a doubt, technology is changing the world. In the past, companies could slide by without globalization. The buyer was a known demographic with a set of buying behaviors, defined language barriers, and an identified cultural segmentation. Consumers of the past could be easily clearly recognized...

In our on-demand world of mobile marketing and social media reviews, a poorly translated blog or social media post can be disastrous to your brand. So…we translate our text into many different languages to encourage buyers to purchase. It’s the perfect plan right? Not really… there are many...

Be honest.  Does your company really reach out to the global market with your marketing and sales materials? For many companies, global marketing means having a limited number of user based materials, like brochures or technical product pamphlets, translated into another language.  Often, companies cringe at...

“Approximately 375 million people speak English around the world and there are more than 50 English speaking countries, where English is either the official or the primary language. It is the third most common primary language in the world (behind Mandarin Chinese and Spanish).” -...

In days past, companies that wanted to sell products or services in a global marketplace only had to create their marketing campaigns and advertising in English because everyone speaks English.  Right? Not quite – while many places through the world speak English in one form or...