Digital Advertising

Most businesses rely on a highly-trained sales force to inform customers of features and benefits of buying a product. For many companies, it is inconceivable that customers would NOT encounter a sales person before a purchase. The reality is quite different. Trends in customer service...

Without a doubt, technology is changing the world. In the past, companies could slide by without globalization. The buyer was a known demographic with a set of buying behaviors, defined language barriers, and an identified cultural segmentation. Consumers of the past could be easily clearly recognized...

In days past, companies that wanted to sell products or services in a global marketplace only had to create their marketing campaigns and advertising in English because everyone speaks English.  Right? Not quite – while many places through the world speak English in one form or...