Connect Blog

A few short years ago, people were concerned with how the advancements in technology and electronics would change their lives.  We worried about displacing workers with machinery as we started the second wave of the Industrial Revolution.  What if we told you that one day –...

FOR IMMEDIATE RELEASE Seattle, Washington (May 4, 2017) – Most global companies struggle to find the best way to distribute globalized content to their sales and marketing channels. Statistics suggest that a clear majority of buyers are more like to purchase a product if the website...

There is a quote from Doctor Strange that says, “forget everything you think you know.” This might seem like an odd way to approach a new marketing strategy, but it is an important thing to remember about the Millennial market.  Traditional marketing campaigns and strategies will...

Most businesses rely on a highly-trained sales force to inform customers of features and benefits of buying a product. For many companies, it is inconceivable that customers would NOT encounter a sales person before a purchase. The reality is quite different. Trends in customer service...

Without a doubt, technology is changing the world. In the past, companies could slide by without globalization. The buyer was a known demographic with a set of buying behaviors, defined language barriers, and an identified cultural segmentation. Consumers of the past could be easily clearly recognized...

Time. The elusive element that everyone needs more of every single day. Whether you are a busy translation and localization professional trying to manage people or projects, time management is likely the key to your success or failure. Almost every professional knows that sinking feeling in...